TOP Closings

TOP Closings is an Instagram media brand about luxury US real estate: homeowners submit their house and pay to have it featured to millions of followers. I redesigned the website end to end to turn visitors into submissions and to work properly on mobile. I rebuilt the structure around one path — see the reach, submit the house, get approved, pay — and added an About page that proves the audience is real, plus a blog, contacts and a payment step, for desktop and mobile. The new site went live.

Role: UX audit and structure, submission and payment flow, UI design, responsive layouts, blog and content pages.