UASFT

A concept identity for the Ukrainian Association of Systemic Family Therapy, a Kyiv community of psychologists that trains family therapists together with the International Family Therapy Association. Systemic therapy sees a family as one system, so I built the mark the same way: five outline letterforms of the name overlap and only together make a single figure. I designed the logo in horizontal, vertical and compact versions in Ukrainian and English, a five-colour palette and applications from posters to merch.

Role: Brand concept, logo design, typography, colour palette, brand applications and mockups.