XLR8

XLR8 is a London investment firm that backs tech start-ups through SEIS/EIS schemes and helps investors find steady long-term opportunities. I built its identity from scratch: a modular pixel “X” that grows from a single square, the XLR8 wordmark, a teal-and-navy palette, typography, a library of shapes and image frames, icons and brand guidelines. The system then carried into print, outdoor and merch, a web UI kit, the landing page for desktop and mobile, the investor pitch deck and social banners. The project stayed at concept stage.

Role: Brand strategy, logo and wordmark, brand guidelines, colour and typography, graphic elements and iconography, brand applications, web UI kit, landing page, pitch deck, social banners.